"Dan Kennedy's smart marketing advice has been of great value to our business."
- Joan Rivers

"Knowing Kennedy is knowing that he practices every point and idea he shares. The results are outstanding for those who listen and act." - Herb True, Professor of Management, College of Business Administration, University of Notre Dame

"…I double majored in advertising and marketing in college but I have learned more about these two areas from your books and tapes the past month alone than I learned in college, 15 years in the corporate world, and the last 13 years being self-employed."
- John Hayes Jr., TCI Publishing Co., FL

"My only complaint about your amazing tool kit is that it's too thought-provoking. I'm writing this at 2:30 in the morning! Thanks for the insomnia. I haven't slept in days, too busy reading and listening to your materials!"
- Dr. James L. Weber (D.C.), CA

"Your Information is Worth More Than Its Weight In Gold! Just one idea I got from you recently pulled in over $102, 396.17 in less than 47 days! In fact, on my biggest day, I brought in a whopping $35, 772.83… and it took me a full 54-minutes just to process all of the credit card orders! When I told my wife, she got angry - because with your ideas, I made in ONE DAY what it takes her ONE FULL YEAR to make as a full-time veterinarian! (I made it up to her by buying her a new home - with four acres for her new horse). Thanks again, Dan. Investing my money in your marketing information has brought better returns than the stock market on its best day - and I don't have to worry about any risk! Keep up the great work!"
- Jeff Gardner, TX

"Dear Dan: I'm writing today to share a few thoughts about my experiences with your work. I've spent roughly $700.00 with you in the past year for various books, kits and newsletters. In a world of hype, I've found your materials to be honest and results driven. Speaking of results, my mailings (based on your advice) consistently pull a 7% to 10% response rate - unheard of in the long-distance industry, where competition is fierce. My own experiences are proof that your methods product results."
- Tony Rubleski, MI

"I have been using your materials and your advice for two years, as Vice-President of Sales and Marketing for a mortgage company. I am directing a direct-mail campaign that sends over 750,000 pieces a month to homeowners all over the United States. Our direct-mail has resulted in a 300% increase in sales and profits."
- Doug Hinton, CA

"I have used your direct-mail campaign strategy and had tremendous results. I spent $1,500.00 for a 500 piece mailing that created $20,200.00 in income."
- Randy Thomas, IL

"Just one of your ideas exploded a business I've had for eight years. It did okay, but your idea got me one of the biggest orders ever in this business - a whopping (for me) $17,001.00 check delivered by FedEx the first week I used your strategy. Then another prestigious company got interested because of the same offer. Before the end of the week, my entire inventory was cleaned out!"
- Dick Miller, WI

"Ever since I first saw you speak at Success '95 in Milwaukee and bought your materials, my like has changed for the better. My attitude was pitiful, selling pathetic, income decreasing. But not anymore! Now my selling is great - I just closed THE LARGEST SINGLE ORDER in my division's history: $1,472,050.00. And overall, my earning have increased by 159%. Oh, by the way, I sell big ticket, high tech equipment, with long sales cycles."
- Jon Gedymin, Hewlett-Packard, WI

"I want you to know, your methods work great. There is nothing better than customers coming to you instead of you chasing them."
- Terry Butz, MI

"I'm a manufacturers' representative in the home furnishings industry, calling on furniture store buyers. Your 'magnetic marketing' has completely replaced prospecting and cold-calling for me. And, in the past year, I've opened 22 new accounts - about $150,00.00 in new business, at a total cost of about $700.00, using your method. And that was before I got serious about this approach…"
- David Love, CA

"When I first heard your presentation in 1997, I was working as a manufacturers' rep and was spending 80% of my time in unmitigated prospecting drudgery… in the time since, I have learned how to attract prospects via media, including the Internet, with very little 'prospecting'. Needless to say, my life as a salesperson in MUCH different that it was 2 years ago!"
- Perry Sink, IL

"Instead of a 4% response, I am now averaging 15% TO 20%, and instead of a .05% purchase rate, I'm running anywhere from 2.07% to 6.15%. The other tremendous benefit has been that I am spending my time talking to people who are actually interested, not to those prospects who have no interest. Your method is a terrific screening device. This change alone has saved me countless hours!
- Kenneth L. Williams, IL

"Dear Dan: A short note of appreciation to let you know what your advice has meant to me. I heard you speak for the first time in 1993. Your presentation hit me like a tone of bricks. I brought your 'Magnetic Marketing System'. Since then, I've heard you speak at least a dozen times, including attending one of your expensive boot camps; purchased many of your books, tapes; been a Inner Circle Member. The results of following your lead? For example: my current, direct-response advertising generates $30,000.00 to $40,000.00 in sales each month. Best of all, it's cost effective… for every dollar I invest in advertising, I put $3.00 to $5.00 in my pocket! The value of following your advice: a very comfortable, 6-figure income for my family. Thank you Dan, for everything."
- Mike Cohen, GA

"…the one idea you gave us at the meeting has made us the most money ever in such a short item - within nine weeks of the meeting, we made a total gross profit of $271,752.34 (on a mailing cost of only $11,714.41). You've helped us make money since 1993, and many of your ideas have earned us a small fortune over time, but nothing has ever made us this much, this fast. Thanks in large part to your powerful methods and strategies, and guidance, we are going to break the five million dollar yearly sales mark for the first time in the history of our company."
- T.J. & Eileen Rohleder, Kansas

"I've learned so much from him over the years, it's an education that is invaluable. It has created millions and millions of dollars of revenue for us. And after 8 or 9 years' association with Dan, I'm still learning… I spend thousands of dollars each year with Dan, attending seminars, going to Platinum meetings. You want to learn how to get people to respond to marketing, you go to Dan. I don't care what he charges. It's a very inexpensive expenditure."
- Ron LeGrand, FL

"RE: 340% Increase in sales! That's right in 1992 we almost went under. Our annual sales were $735,000.00. I sat down and wrote a four year business plan in which I projected where we were going to be and how we were going to get there. I forecasted a 100% increase over four years, or total annual sales in the fourth year of $1,500,000.00 which I thought was wishful thinking. The first year or two involved direct marketing via faxed flyers. If you possible remember, I stayed after the "Success 1994" seminar at Exhibition Coliseum in Toronto on June 22/94 and thanked you. I told you of my success in the past 1 ½ years with my fax program but I had no other ideas on how to increase sales until I listened to your presentation and purchased your "magnetic marketing" package. I know the fax marketing program would not last. It tends to annoy people soon everybody and their brother were doing it and the effect was more negative than positive. The very first mailing I did was to 1655 companies in western Ontario only. The sales we made from our first mailing was over $250,000.00. We have been mailing an average of 400 envelopes each week. Each one with 4 - 5 flyers in each one. Sample enclosed. Our sales the last year of our plan 1996 were $2,500,000.00, 340% increase from 1992. Thank you Dan Kennedy. I would like to attend one of your "Millionaire Maker" conference and I wouldn't even mind speaking briefly to tell others how I did it."
- Don Gordon

"In 1993, I attended Peter Lowe's Success day in St. Paul, MN. I purchased both sets of your tapes (including Magnetic Marketing) and promptly set to work. Although my company has a direct-mail program that I participate in, I had not developed any type of follow-up of my own. Using your system, I did so and am very pleased with my results. I tripled my sales results and increased my referrals by 100% based on what I've learned from you. Thank you!"
- Karen Popken, Mary Kay Independent Senior Sales Director Apple Valley, MN

"140,000.00 in business in 4 days, and a big chunk of that was extra revenue I'd have never seen without the one suggestion you gave me. If I'd been using that one since the first of the year, I'd be at least $100,000.00 farther ahead."
- Joe Polish, Piranha Marketing, Inc.

"Dan Kennedy's reputation for teaching people how to make money in direct mail is second to none on this planet. Direct marketing industry heavyweights everywhere turn to Dan on a daily basis, and willingly pay huge sums of money for his no-nonsense approach. His cash-generating ideas overflow like Niagara Falls!"
- Raymond Aaron Toronto, Canada

"After attending your seminar in Omaha, we purchased your Magnetic Marketing System. WOW! We used the 3-letter System to sell our Coupon Books. We targeted 1,600 local companies. We sent out our letters about 9 days apart. Our response: Letter #1, 7%; Letter #2, 8%; Letter #3, 3%; total response: 18%! We sold 3,700 books and had a profit of $26,000.00! You're a legend!"
- Doug Nielson, The Big-O Book, Market Innovators Omaha, NE

"I have been using your materials and advice for two years, as Vice-President of Sales and Marketing for a mortgage company. I am directing a direct-mail campaign that sends over 75,000 pieces a month to homeowners all over the United States. Our direct-mail program has resulted in a 300% to 400% increase in sales and profit."
- Doug Hinton, Seacoast Equities Inc. La Mesa, CA

"If you're a salesperson, businessperson, or entrepreneur, your greatest asset is your mind. Your second greatest asset is Dan Kennedy's mind."
- Dave Bellizi, Director The Silva Method for Sales Professionals New Jersey

"Your expertise helped to vault my business to the next level. One year ago, when we met at your seminar, I was in start-up mode. Using your information, ideas and input over the last year, we have met and surpassed our sales goals for one year. What a tremendous feeling!"
- Don R. Campbell, Campbell Business Services, Inc., Vancouver, B.C.

"Thank you! I invested in your Magnetic Marketing System about seven months ago and it has literally changed my life. You promised you had strategies that would work for any business and you were right. I'm a professional magician. Before I got your System, I did 12 to 20 shows a year - obviously not enough to make a living. After putting into action what you teach, I now book between 20 to 30 shows a month!"
- David DiPietro The Magic of David Dee Roswell, GA

"Ever since I first saw you speak and bought your materials, my life has changed for the better. My selling was pathetic! My attitude was pitiful. My income decreasing. NOT ANYMORE. My selling is great - I just closed the largest single order in my division history; $1,472,050.00! My earnings have increased by 159%."
- Joe Gedymin Oconomowoc, WI

"I've been speaking for profit for a number of years. Two things hit me right away (about your Mega System For Speakers): first, how much easier and more profitable my speaking business could have been if I would have had Dan's information to begin with. Second, how putting just a few of these proven techniques into action will substantially increase my bottom line this year - and for many years to come."
- Bob Serling Stratford Marketing Group Studio City, CA

"If you want to make waves, go to Harvard and get your Ph.D.. If you want to make money, get your Ph.E. - run to your nearest bookstore and get Kennedy's new book- it's a four year course in Entrepreneurship."
- Al Ries Co-author of "22 Immutable Laws of Marketing"

"I've used a lot of your ideas, with the latest success wrinkle being 'your choice'& I created three levels of packages& I've had a near 75% up-sell from $2.95 to $50.00 on my recorded message!"
- Mark Smith, Expert In Trade Show Selling Colorado Springs, CO

"...what this all comes down to, Dan, and that I want to thank you from the bottom of my heart. I have spent hundreds, maybe thousands of dollars with you over the past couple of years and here I am thanking you for it! I can honestly say that I have made well over 20 times the investment with your information. It's all straightforward, "no BS", real."
- Michael J. Mendenhall Monterey, CA

"I'm the mortgage broker in Ottawa you may or may not remember. I've been using your 'stuff' for about 3 years we are getting about 400 calls - are you sitting down? - a day! Thank you."
- Grant King Ottawa-Carleton Mortgage Canada

"I have purchased thousands of dollars' worth of Dan Kennedy's books, tapes, newsletters, special reports and have had him speak at two of my Marketing Boot Camps held for the photography industry. His wealth of business-growing ideas have helped me grow personally and professionally - and directly added no less than $336,000.00 to my sales last year."
- John R. Hartman, President Contemporary Photography Stevens Point, WI

"We use your tapes and newsletter as part of our resource library. I am very impressed with the practical value of the information."
- Julie Wyrick, Missouri Small Business Development Center

"Dan Kennedy is directly responsible for my selling over $500,000 books and videos."
- Darrel Montero Phoenix, AZ

"To my speaking colleagues: I've said it before and I'll say it again - there is no one who knows more about the real world of speaking than Dan Kennedy. When it comes to knowledge of how to organize, market, sell and build products and services at a profit, Dan Kennedy has no equal. For over a decade, I have utilized Dan's ideas in my own speaking, training and consulting business. As a consequence, we have been fortunate enough to show consistent growth and continue to do so. I recommend Dan's services highly."
- William T. Brooks, CSP, CPAE, CPCM The Brooks Group Greensboro, NC

"Switching from traditional advertising to Kennedy marketing methodology saved my butt . . .I am President of a 10 year old firm which deals in high tech equipment for the bio-pharmaceutical industry. We were struggling and surviving the first few years, but a downturn in our industry put us in a tailspin, and our investors withdrew support. In early 1994, we cancelled all our regular advertising, mail, beginning with just 2400 names. Our business has grown by leaps and bounds, revenues quadrupled, we're now THE leader in our category, and other companies are even asking us to do their marketing. I buy everything Dan offers."
- Tom Hoobyar

"Your materials have catapulted me out of a roach-infested, black and sorrowful dwelling! I'm now being referred to as 'one of North America's top sports artists' who's paintings belong to a dozen superstar athletes. I have an opportunity to market two of my lithographs for an estimated profit of $500,000.00 in 1994. Six years ago, I was a homeless person living in a shelter for abused women. I keep your books next to my bed, beside Napoleon Hill's. You're a lifesaver!"
- Katherine Allen Ottawa, Ontario, Canada

"In 1992, we almost went under. Our sales were $735,000.00. I sat down and wrote a 4 year plan in which I forecasted a 100% increase over the 4 years, with total annual sales the 4th year of $1.5 million. Frankly, I thought it was wishful thinking. If you possibly remember, I stayed after the 'Success 1994' event at Exhibition Coliseum in Toronto and thanked you. I told you of my success in the past 1-1/2 years with faxing flyers, but admitted that I had no other ideas on how to increase sales - until I listened to your presentation. I knew the FAX marketing would not last. (It tends to annoy people....the effect was more negative than positive.) Using your ideas, the very first mailing I did was to 1,655 companies in western Ontario. The sales we made from the first mailing exceeded $250,000.00. We have been mailing an average of 400 envelopes each week. Our total sales the 4th year from my 1992 planning were $2.5 million....a 340% increase from 1992. And profitable. Thank you Dan Kennedy."
- Don Gordon President SWL Crane & Hoist LTD.

"Although this thank-you gift is long overdue, I hope it expresses my gratitude for what your books, tapes and newsletters have done to improve not only my business, but my entire life. You may recall meeting my younger brother, Mike, at your Orlando Seminar. Mike, unlike me, had little exposure to your work, although I had often shared your principles with him. He left Orlando 'a changed man'! Not only has his main business substantially improved, but he has 'gone on a tear' with our Alpine air purification business."
- William James Lee, President, Friends For Life Marketing

"As a result of studying your ideas, I have taken a product that I had invested years and over $100,000.00 in, that was dead in the water, and completely, as you say, 're-invented' it, taken it directly to consumers with your kind of advertising, and began making money the very first month. If I stay at the current pace, I'll have all my debts paid off and be running a profitable business in just four more months. I once spent $15,000.00 with a big advertising agency and got bupkus for it. I've spent less than $1,500.00 with you and am making a fortune."
- Carol Van CEO Innovations, L.L.C.

"He put us in the high-priced seminar business. Showed us how to leverage a yearly marketing campaign we were already doing successfully into about 30% more profits. His impact on our business has been enormous."
- Greg Stanley, Whitehall Management

" . . . well, I learned more about selling information from your book than from 20 others I've studied combined. You not only put your brains, file cabinets and experience into your book, you also put your heart and soul."
- Thomas W. Duffy Stow, OH

"As a professional copywriter, I create mailings for some of the top publishers in the country. Yet on these tapes, I've found tons of great techniques and ideas for increasing response that I've never heard anywhere else. Not even from Dan, until now."
- David Deutsch, Direct Mail Copywriter Midlothian, Virginia

"I have read all of Dan's books, have purchased his Magnetic Marketing program and the whole Power Points series, have attended numerous seminars, even paid thousands of dollars to join his Platinum Inner Circle Group. One would think that I would have learned everything Dan has to say by now. But after viewing Dan's Copywriting Seminar In-A-Box, I can honestly say that I've been introduced to hundreds of new ideas that I know will make me thousands of dollars. I've already implemented lots of them. You don't have to be a great copywriter to be a great direct response marketer. Dan makes it so easy for you by giving you the world's greatest templates, and then, backing them up by injecting his own, easy-to-use ways to interpolate them for your own use. I have literally watched and re-watched the video tapes of the seminar, each time picking up at least one new idea that I can use that day. In fact, I've made a routine of popping one of the videos into the VCR each morning while I run on my treadmill! After thirty minutes, I've gotten my workout for that day done, and I've thought of at least one way to improve my pulling ratios. My only complaint is that I'm tired of seeing Dan in that same suit."
- Reed Hoisington, Midstate Financial Services Fayetteville, NC

"During one of the last hot seats and the end of the second day, Dan gave some advice on how to systematically ask for referrals using direct mail on an ongoing, daily basis. I decided to take the advice he gave the other business owners and use it for one of my own businesses. Consequently, in the last three months our referral business has increased by 24%, putting an additional $23,275 of income into the bank. This example is just one of the many little golden nuggets of information you get when you attend a Dan Kennedy Seminar. You can't possibly do them all. My advice is to take the top three you know you can implement in the next 60 days and go make your own small fortune."
- Chauncey Hutter, Jr. Real Tax Marketing, Inc. Charlottesville, Virginia

"This is my fourth pilgrimage here in the last three years, and every time I come it changes for me, but I learn more and more. I've gone from taking notes - I've got volumes of notes - but what happened to me these last two days is four or five marketing campaigns have just written themselves into my spiral notebook, so the work is done and all I have to do is go back and put the work into motion."
- Terry Hunefield, REMU Oceanside, California

"With the checklists and manuals Dan gave us, instead of me having to go through my six bookshelves and seven boxes of marketing materials, I now have everything summarized for me in one place, so I know I've at least, without even starting yet, cut my copywriting time in half."
- Jim Fleck HPS, Inc Schaumburg, IL

"No one knows more about Direct Response Marketing than Dan Kennedy. When he gives his advice on a particular project or idea, his suggestions are based on real-life, hands-on experience. He doesn't guess. He has been there, seen it, or done it before. This real-like knowledge is worth thousands of dollars. When I want to be successful in a marketing campaign, I don't want to waste thousands of dollars testing to see what will work. I want to come out of the gate with a strategy that will make money. I don't need any more experience. Dan has helped me do this!"
- David Lupberger, Silver Spring, MD

"Previously, it took me weeks… sometimes even months… to write a direct response sales letter. I dreaded the process. But after investing in Dan Kennedy's Copywriting Seminar and using the techniques he taught, I'm creating sales letters in a tenth of the time (sometimes just a few hours!) and my response rates are at an all-time high. Thanks Dan!"
- Josh Bezoni Golden, Colorado

"Per your advice, I replaced the large logo and company name that dominated my old Yellow Pages ad with the simple bold headline you suggested. Ad response has increased ten-fold. That one 10-minute phone call with you, on June 4th, 1998 at 2:00 P.M. St. Louis time was the single most important phone call of my business life."
- Rex W. Beckham, Welded Roof Systems, Missouri

"I have learned more about marketing from you in 9 months that all of my 22 years of business experience. Throughout my career, I have never been exposed to marketing materials that are as effective as yours."
- Saul Cohen CLU, ChFC, New York

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