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A "Must Have" Small Business Resource
How Would You Like
To Have Me
Dan Kennedy
Sitting In Your Office, Waiting,
On Call, To Leap To Attention
And Give You My Very Best Advice,
Answer, Or Strategy Any Minute
You Need It, Day Or Night?"
By, Dan Kennedy,
I'm writing to you about a moneymaking "tool" extraordinaire,
that I have invested 19 years in making. It is called "POWER
POINTS", and it is, by far and away, the most valuable
and important "tool" or product of any kind I've
ever brought forward, and I can't wait to describe it to you
in all of its glorious detail.
The Problem: How to access what I know efficiently,
to get what you need, when you need it.
The answer: Power Points.
Let me explain how this "tool"
was built.
Two years ago, a very capable editor and organized-thinker,
very familiar with my work, took everything we could find
that I had said, taught, recorded, or written, published and
unpublished, even consulting session notes, since 1975.......quite
literally a trailer-truck full of "raw material"......and
set out to edit out all the duplication, pull together all
the "gems", and get it organized into categories
and disciplines, somewhat like an encyclopedia.
It took her nearly an entire year of very dedicated effort.
I invested a large sum of money in her efforts.
Now I've been working with what she delivered, to make it
even more useable and accessible.
In total, 19 years of my experience and nearly 3 years
of arduous labor have gone into assembling POWER POINTS
for you.
Here was my goal, my idea:
At any time, for any specific
purpose, you could go right to the proper place in this "tool"
and get a quick, concise refresher -- what would Dan Kennedy
think and say about this?
So, let's say you're getting ready to go and give a speech,
to persuade 10 or 10,000 to accept your proposition or buy
your products. You could instantly yank me into the room and
get a quick "download" of my best advice and strategies
for group selling, platform selling, and public speaking.
Or let's say you're putting together a new sales letter
or advertisement, and you're stumped on "the offer".
You get me to instantly "beam down" into the chair
next to your desk and reel off my very best suggestions for
building the most powerful, magnetic offers possible.
Or, you're about to get on the phone and negotiate a deal
with a particularly difficult client. Blink your eyes like
Barbara Eden and -- zap -- there I am, to go over a handful
of key ideas about winning in negotiations.
I'm at your beck and call. Anytime. As needed. As often
as needed.
Many of my 'students' have been asking for a resource like
this for years. Maybe you're one of them. It's finally here.
Now you can keep me on the shelf right next to your desk,
ask me a question any time you want to, and get an instant
answer. (If you've profited at all from what I've provided
to you so far, why wouldn't you jump at this?)
What is a 'Power Point' anyway?
A 'Power Point' is something so
important, so critical, so pivotal that it alone can make
or break the project, the marketing piece, the ad, the
letter, the phone call, the presentation, the entrepreneurial
plan of action.
A 'Power Point' is something so useful, influential and effective
it can resolve even a seemingly enormous problem, can break
through paralysis of analysis, provide light in darkness to
show you the best way out.
A 'Power Point' is THE factor, the idea, the principle, the
truth that makes THE difference between success and failure.
In my new POWER POINTS Manuals, I've identified 979 of these Power Points, divided into 3 main categories:
1. Advertising, Marketing
& Sales
2. Personal Achievement & Productivity
3. Entrepreneurship & Business Success
......but there are a gazillion
sub-categories. Just for example, in "Advertising,
Marketing & Sales", there are sub-categories
like:
Headlines.....Offers..…Guarantees.....Consumer
Psychology.....Multi-Step Marketing.....Lead-Generation…..Sense
Of Urgency.....Positioning..…and many, many more.
Here's just a tiny sampling
of the gems to be found in POWER POINTS:
ENTREPRENEURSHIP & BUSINESS
SUCCESS:
-
The paradigm shift in how
you see yourself, that produces enormous, fast gains in
sales and profits.
-
What is the secret of
the entrepreneur who can take risks without worry?
-
What to do if everybody
hates your idea?
-
The best piece of people
management advice that everybody ignores.
-
THE Cardinal Rule of Delegation.
-
THE financial secret that
pulls extraordinary profits from ordinary businesses.
-
Why increasing sales is
rarely the right #1 priority.
-
The Three Rules Of Management
that prevent panic, insure objectivity instead of emotional
response, and foster calm peace of mind.
-
How the Mini-Conglomerate
Strategy can conquer most entrepreneurs biggest, most frequent
reoccurring, most distasteful problem.
-
How to look at customer
retention.
-
What one ingredient should
every product have, before you invest in marketing it?
-
How to create a Cash Flow
Surge when you need it most.
-
What single, reoccurring
decision has more to do with your long-term success in business
than any other decision you'll ever make and why do most
entrepreneurs blow this one more often that not?
-
The power of parasite marketing:
how to create marketing capital out of thin air.
-
What is the purpose of being
in business? (Most entrepreneurs have this all screwed up!!!)
-
The power of overhead creep.
-
Why EGO is your worst enemy,
and how to protect yourself.
-
The Five Rules Of Business
that, followed, virtually guarantee ultimate wealth.
-
The only kind of question
to ask when closing a sale.
-
How a simple misunderstanding
costs most professional offices, service businesses and
stores small fortunes year after year.
-
What you must know about
offending people.
-
The one thing every prospect,
customer or client wants so desperately that they will buy
just about anything from anybody who can fulfill this primal
need.
-
How to make price a non-issue
every time! (2 simple techniques that take price out of
the buying decision, even in price sensitive businesses
filled with cheapest price competitors!)
-
In person-to-person selling
or negotiating, the most important trick that melts resistance
away.
-
The power of package selling.
- What is more important
than creative, copy, offer, target markets, etc. in making
your advertising pay off?
- How to (at least) double
the readership of just about any ad.
-
THE most effective kind
of direct-mail campaign.
-
How to use five Emotional
Factors to make advertising sizzle.
-
What is THE one thing people
are eager to buy, above all else?
-
The power of unfair comparison.
-
The two most frequently
made mistakes in advertising.
-
Two magic words that boost
the pulling power of most headlines.
-
The power of the right offer.
-
Two obstacles that even
the very best copy, message and offer can never overcome.
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Why should you advertise?
(Believe it or not, most people don't know, and waste a
lot of money as a result.)
-
A tough, challenging, in-your-face
question that will make all your advertising better.
-
A sure winner direct-mail
campaign for just about any business.
-
The power of the hidden
benefit: how to use this strategy to re-invest tired offers.
-
Five millionaires met on
a Caribbean island, as a testament of the power of this
one secret.
-
The power of risk reversal:
how to create compelling guarantees.
-
The power of primacy and
recency.
-
The sales letter trick most
copywriters forget.
The Power Points Incredibly Detailed Index Makes All This
Work For You As If I Was Sitting Right There, Waiting To Instantly
Answer Any Question.
The INDEX is darned near magical. Putting together the Index
was almost as Herculean a project as was doing everything
else.
This is a detailed, cross-cross-cross referenced, highly organized,
easy to use Index, so you can get from question or topic to
answers fast. Every Power Point is numbered, every page
is numbered, and both sets of numbers are used in the Index.
You can go to the Index and instantly find all my Power Points
for:
How Big Is POWER
POINTS?
As big as my career experience.
I have consulted in over 176 different businesses; industries
and professions, with clients ranging in size from less than
a million dollars a year in sales to over a billion dollars
a year in sales, and everything in between. My client's successful
results have made me a marketing legend.
I have built, bought, sold businesses. Created publishing
and marketing businesses for $500.00 to $5,000.00 that have
subsequently produced millions of dollars in sales.
I have had enormous and embarrassing failures.
I have private clients in continuing relationships as long
as 10 years, customers and subscribers who've been with me
as long as 15.
I have faced hundreds of business problems, thousands of marketing
challenges, turned losing projects into winners, multiplied
profits and incomes, invented truly new and innovative methods
and strategies, even revolutionized a few entire industries.
Every ounce of all that experience, successful and unsuccessful,
is condensed and included in POWER POINTS.
POWER POINTS is so gigantic it can't even be put in one volume! POWER POINTS will be delivered to you in three large
volumes: the first volume, Advertising, Marketing & Sales;
the second, Personal Achievement & Productivity; &
the third, Entrepreneurship & Business Success.
In addition to the Manuals, you also get the entire POWER POINTS ENCYCLOPEDIA on a fully searchable CD-ROM. That means you can just pop that little doohickey in your computer, type in a couple of key words, and the CD-ROM instantly finds all the Power Points related to your key words. Or, you can just click on the subject category or individual Power Point(s) you're interested in seeing.
POWER POINTS was initially offered ONLY to my private clients and Inner Circle Members. It was then set for publication at $599.00. Right now, you can get the entire POWER POINTS SYSTEM Manuals AND the new CD-ROM* for just $399.00 $99.00
Click
Here To View Testimonials
To See What Others Say About Power Points
You might put thousands of dollars in your pocket from just
one use of POWER POINTS. Imagine what you might make by asking
it a question everyday?
Wake Me Up In The Middle
Of The Night
Go ahead: worry me endlessly with your questions. Poke me
in the side and ask me questions all day long. Roll me over
and ask me a question in the middle of the damned night. Like
a circus sea lion who does a somersault every time a dead
fish is waved over its head, I will leap to alertness, ready
and eager to give you my very best ideas, advice and answers
at a moment's notice, any time, as often as you desire. That's
what owning POWER POINTS enables you to do.
This really is THE ultimate Dan Kennedy product; if you've
benefited from any of my products, then you must have this product.
"I have been using your
materials and advice for two years, as Vice-President
of Sales and Marketing for a mortgage company. I am
directing a direct-mail campaign that sends over 75,000
pieces a month to homeowners all over the United States.
Our direct-mail program has resulted in a 300% to 400%
increase in sales and profit."
-Doug Hinton,
Seacoast Equities Inc., La Mesa, CA |
(60-Day 100% Money Back
Guarantee) It Is Impossible To Be Unhappy With
POWER POINTS, Impossible NOT To Profit Handsomely From This
Decision. Review Power Points for 60 days, If you're not fully
convinced that Power Points is one of the wisest business
investments you've ever made simply return everything you've
received and we will refund your money - no questions asked.
“Deluxe Power Points with Searchable CD ROM”
By: Dan Kennedy
Suggested Retail Price: $399.00
Maximal Marketing Price: $99.00
(Plus S&H)
All Orders Are Shipped via UPS Within 24 Hours
(Except On Weekends)
We Accept Visa MasterCard, American Express and PayPal
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