The Famous Brass “Brass Balls” Seminar

Get Dan Kennedy's Famous
Customer Appreciation "Brass Balls" Seminar
Delivered To Your Living Room

Dear Friend,

        Dan Kennedy presented a full-day "Customer Appreciation Seminar" in Phoenix, attended by over 220 of his Inner Circle Members who traveled from as far away as Australia to be there -- the seminar was free, as a gift from Dan to his Members. But its value was so evident people traveled thousands of miles to be there.

       This was a VERY unusual seminar. While Dan did talk about the specialty he's known for; breakthrough marketing strategies -- that's not all he talked about. For the first time ever in a seminar, he discussed his PERSONAL philosophies and business practices, responsible for his achieving extraordinary entrepreneurial and financial success. He even included what he calls his "Brass Balls Factors" -- the sort of "harsh reality" success information nobody ever talks about publicly…..what it REALLY takes to go from scratch to wealth, fast, against all resistance and all obstacles. But don't mistake any of this for "self-help pablum". This was hard-hitting, "Adults Only" how-to information.

        Here is what Dan said, in his original letter, inviting his Members to the Seminar:

    This day might be the single most important day of your life, because I'm going to share with you my philosophy, my personal success principles, my entrepreneurial, deal-making, moneymaking and marketing strategies - EVERYTHING that has enabled me to be successfully self-employed for 25 years, to rise to the very top of not one but two professions, to create huge incomes and personal wealth.

    By the way, I know "you can't eat philosophy", and that's why I usually restrict my speaking and writing to very pragmatic matters. What-to-do more than what-to-think. However, behind every successful individual, there is a definite, always evolving, and I think fascinating personal philosophy. I have decided to include mine in the context of this seminar -- and only this seminar.

Here Are A Few Of The Ways This Seminar
Can Supercharge Your Skills,
Skyrocket Your Income And Secure Your Financial Freedom

#1. You'll be taken "inside" my personal modus operandi.

#2. You'll "travel" from A to Z with me, through my
    experiences, as no other audience has done before
    or will do in the future. Get the synthesis of 25
    years of "expensive experience" and use it as your
    personal shortcut to your goals.

#3. You will receive a "kit" of TEN WEALTH-BUILDING
    TOOLS to take home and use. This Tool Kit is
    a FREE GIFT.

#4: You will be shown actual examples and case histories
    of my most prized strategies at work.

#5: You will even meet and hear from a number of my
    "students" about how they are using my methods in
    their businesses.

    You see, I've been able to achieve Total Financial Liberty before even turning 45, and I started from the dirt up, with no personal or family resources, no backing, only a high school education. And, although I've taught thousands and thousands of hours of seminars, given over 1,500 speeches, written numerous books, etc., etc., I've never before presented ALL my "building blocks" of financial freedom at one time, in one place, integrated together.

    When you have an understanding of ALL these "building blocks", you can at least equal my accomplishments and, as you wish, surpass them. And let me even define the overall objective for you; it is achieving what I call TOTAL FINANCIAL LIBERTY.

This is how I see and live it:

1.     Enough assets and wealth so that the passive income it provides can
        meet all your needs, so that you need never do a minute of work again
        if you don't want to.

2.     Earning income doing things that genuinely interest you. And feeling
        totally comfortable saying no to opportunities, jobs, etc. that do not or
        that no longer interest you.

3.     Earning income dealing only with people you want to deal with. And saying
        no to those you don't want to deal with, without even a twinge of regret.

4.     Being and feeling completely free of any pressure, other than self-imposed
        pressure to achieve goals totally of your own selection.

5.     Not caring at all what anybody or everybody else thinks of you, not worrying
        about who you please or offend.

6.     Arranging your lifestyle to suit you.

7.     Possessing the ability to create income at will, through direct marketing
        NOT through manual labor .... to transcend any one business or product
        category and create profitable promotions for virtually any product, service
        or business -- or charity, non-profit, political cause.

    Okay, to be totally frank, I'm not 100% there just yet. I still deal with some government forms I detest and hope to eliminate in the future. I still occasionally succumb to temptation and take a consulting assignment or speaking engagement that I shouldn't and later wish I hadn't. There are a few (very few) tasks I take care of in my businesses or linked to my business interests that I don't like doing. But all that has been systematically pared down to the barest minimum. 99% of the time, I live life on my terms.

    And as I get correspondence from people who've really grabbed onto my methods and used them.....as I talk with clients and 'students'.....three things leap out at me, that have been most important to these folks I've influenced:

    First, they have been able to radically change the way they get their customers, clients or patients, so that what was once such unpleasant drudgery they had to force themselves to do it is now easy and enjoyable, and what was once painfully expensive and often full of waste is now affordable, measurable and efficient.

Second, they have radically changed their attitudes about themselves, their businesses, their fees or prices or compensation, their valuing and using of time, and their clientele, so that they are better paid and enjoy greater respect. Both the intangibles of how they feel about themselves and their business lives and their more tangible day-to-day experiences have changed for the better.

    Third, they have and exercise much greater control over all the outcomes in their lives. They have become more "powerful", not in a bullying sense, but in terms of the ability to choose and achieve goals.

    I believe you will leave this Special Seminar stronger in all three of these areas than you already are. Even if you are already very successful, as many IC Members are; already a millionaire or multi-millionaire and/or a very high income earner, already captain of a large business, already very skilled and confident in your particular activities.....I still believe you will leave this Seminar equipped to do even better. But if you are in the process of "climbing up" now, then I think it is critically important for you to be here. Regardless of your present circumstances, I dare you to attend and not find "gems" you'll benefit and profit from.

You Will Also Hear From Some Of
My Most Successful 'Students' And Clients

    You'll be there for one of the most unusual evenings that has ever occurred at any seminar, anywhere, any time. A number of people who have achieved truly extraordinary profits and successes with my advice or strategies will share their very best ideas with you. They'll show-n-tell exactly how a "Kennedy strategy" put huge sums of cash in their coffers. If you can't walk away from this with something very specific you are eager to implement in your own business and life, you need to be checked carefully for brain wave activity.

    I am not going to tell you who these people are and what they'll be sharing here. Someone else is coordinating this part of the seminar for me, so I'm not even going to know in advance who'll be standing up and what they'll be sharing. But I can certainly promise you a power-packed, fast-paced evening with one million dollar idea and one inspiring success story after another.

Aren't You Sorry You Missed Out On THIS?

        Good news though: this entire day and evening that Dan has just described WAS captured on CDs. Professionally recorded, and mastered with an absolute minimum of editing, so listening to the tapes is as much like being there as possible.

HERE ARE JUST A FEW OF THE HIGHLIGHTS
FROM DAN'S DAY LONG
"FRANK TALK ABOUT BUSINESS SUCCESS"...
.

1.     Why "credibility" is no longer an effective marketing tool

2.     Understanding how to totally control all the factors involved in the prospect's
        decision-making; eliminate all external influences

3.     Why you must ignore your competitors when setting your prices or fees.

4.     THE SECRET to naming your price and getting it - even if it might
        seem obscenely high at first glance......get paid what you are really
        worth, do business on your terms.

5.     The only way to profitably use "free", to give away samples (90% of
        the businesspeople do this wrong 90% of the time, to their detriment)

6.     How to finally stop "negotiating" or "compromising" and get what you
        want, when you want it, the way you want it -- and why it's actually easier
        to conduct your business this way than with "the customer is always right"
        philosophy!

7.     THE SECRET, SUBCONSCIOUS, SINGLE method prospective
        clients or patients use to judge you, and to accept or reject you - and
        how to control it

8.     Why you MUST "fire" your problem customers.

9.     What should THE purpose of your staff or vendors be? Few understand
        this. You must hammer it into their thick skulls and rid yourself of the ones
        who can't get it.

10.    How to think about your "industry norms"

11.    How to deal with vendors - hint: nice guys get taken care of last.

12.    Why "climbing the ladder of success" is a waste of time.

13.    Why the "have's" in most environments erect an obstacle course to freeze
        out newcomers, and what to do about it

14.    THE MOST LIBERATING PERSONALITY TRAIT YOU CAN
        ACQUIRE AND INCORPORATE INTO YOUR PERSONAL
        PHILOSOPHY

15.    The most important success principle out of all the research done by Dr.
        Maxwell Maltz ("Psycho-Cybernetics") --- virtually an instant cure for
        frustration

16.    A certain type of "Top Ten List" everybody ought to make, that can
        dramatically accelerate achieving goals AND make decision-making
        easier and faster

17.    The world is engaged in a giant conspiracy to steal and suck up as much
        of your time as possible, to screw with your plans for your day as
        perversely as possible - now what are you gonna do about it? Creating
        TIME PROTECTION SYSTEMS that work for you.

18.    How to balance optimism or positive thinking with a profound respect
        for Murphy's Law.

19.    Three things NEVER to delegate.

20.    How to keep your business from owning you, and having you working for
        it: make your business your servant, not your master.

21.    TEN SMART QUESTIONS to ask about your target market, so that
        you can extract the maximum possible amount of money from it.

22.    FIVE WAYS TO "DIFFERENTIATE" so you are never stuck in apples-
        to- apples comparisons (which suppress the prices you can charge)

23.    How to engineer periodic "big paydays" and cash flow surges into your
        business

24.    THE THREE CERTAIN WAYS TO INCREASE PROFIT in any
        business, fast

25.    Choose: be the steamroller or the pavement....'ain't no middle ground

An Amazingly Small Price:

        Of course, I can't give you the CDs free, like Dan gave the Seminar as a gift. But then, you don't have to dip into your pocket for an airline ticket either, because now the whole Seminar's coming to you -- and you'll be able to listen while you drive or take care of other tasks, and share this remarkable seminar-on-CD with your spouse or key associates.

        This seminar should have carried a registration fee of at least $500.00. And so $199.00 $39.00 (Plus S&H) is a small price to pay for the CDs.

        What you gain from any one-hour of the whole day and evening on CD could easily be worth $199.00 $39.00. Since it costs $800.00 an hour to consult with Dan privately or by phone, this is like paying for four minutes -- but getting the whole day! (By the way, not long ago, a repeat client of Dan's bought a day at his $5,600.00 rate, flew all the way across the country to meet with him, but ended the day after only 43 minutes. Why?

YOU HAVE OUR 60-DAY MONEY BACK GUARANTEE

Anytime within 60 days that you choose to return the package, you'll get a full refund.

Because he had everything he needed and more to solve the business problem he'd brought with him and wanted to get to work. He later told Dan that those 43 minutes had been worth over $180,000.00 to him the first month.) Look, anyway you want to slice or dice this, $199.00 $39.00 is nothing, when you are getting THE ONLY ALL-NEW SEMINAR DAN HAS PRESENTED IN OVER FIVE YEARS and the only seminar where he has revealed his personal result-getting, obstacle-smashing, wealth-multiplying strategies, bluntly, completely, nothing held back.

"Dan Kennedy’s"
"Customer Appreciation – Brass Balls Seminar CDs"

Suggested Retail Price: $199.00

Maximal Marketing Price: $39.00
(Plus S&H)
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