Special Announcement

Only 115 People Were Permitted To Attend
DAN KENNEDY’S Closed Door, 2-Day Seminar
Where He Revealed His Most Prized,
Most Powerful And Most Profitable
Copywriting Techniques

DAN KENNEDY’S
Advanced Copywriting Seminar In-A-Box

This high-powered seminar was completely Sold-Out and there was a long waiting list of others who desperately wanted to attend but couldn’t. And, unfortunately, Dan has decided he will not conduct a seminar like this ever again.

It has been about five years since Dan presented a Seminar totally devoted to copywriting -- to turning words into money -- and, quite honestly, it was "elementary school" compared to what he delivered in this one-time-only, no holds barred, EVERY secret revealed, two-day workshop. The CDs in this seminar are “atomic”.

WARNING: This is an advanced course and is only for people who are using ads and/or sales letter campaigns and other printed sales tools in their small businesses or sales careers and are VERY SERIOUS about wanting to greatly increase their sales and profits.

If you are serious about boosting your sales and profits by 30%, 50% or even 100% - - - "FAST" - - - utilizing ad, promotion and mailing campaigns that out perform anything you have ever done before, that bring returns of $5-to-1, $10-to-1, even $50- to-1, day after day, week after week, month after month you can not afford "NOT" to GRAB THIS OPPORTUNITY!

In this 2-day seminar Dan takes you through EVERY element that goes into a winning ad or sales letter -- in minute, exacting detail -- supported by loads of examples. He revealed EVERY trick, strategy, and method he uses. Dan has never before taught anybody all of this, step-by-step, idea-by-idea. I doubt seriously if he ever will again.

He also presented his personal methods for being FAST, efficient, and prolific at writing sales copy. As near as can be told, talking with other top freelance copywriters, Dan out-produces them nearly 10 to 1. Yet his “win/loss” record is better than most, as good as anybody’s

Why Is Dan Finally Willing To Reveal Every Trick He Knows
About Turning Words On Paper Into Floods Of Cash?

Dan has been asked to do this type of training often. Until now he's been reluctant to do a "magician shows how ALL the tricks are done" Seminar.

Currently, he routinely commands no less than $9,200.00 for the simplest letter or ad to $25,000.00 to $50,000.00 per copywriting project, plus royalties. And he literally has a waiting list business, with clients standing in line and patiently (or impatiently) waiting for him to fit them in. Dan has been paid as much as $50,000.00 in royalties from one letter. Nearly 70% of all clients hiring him to write copy once, return and continue.

As a result, he's rapidly reaching a point of being unable to accept but a very few new clients during the entire year. And Dan is determined to cut back on his workload starting next year. So, he now feels at greater liberty than ever before to lay everything he knows and does on the table.

Originally, he intended to invite only 115 people -- who each paid at least $947.00 to attend the Seminar. Then he decided to offer the same know-how, teaching, "secrets", and examples he revealed at the Seminar as a "SEMINAR-IN-A-BOX", but only to his Inner Circle Members. Now you can attend Dan's special Seminar at home, at your convenience, via audio CDs and video DVDs, and two hefty Manuals including lots of exhibits and examples. You'll not only get the value of the Seminar -- you'll also have powerful "tools" you'll keep referring to and using over and over again. This "Advanced Copywriting Seminar-In-A-Box" is being offered in a limited number, for a limited time.

I want to give you some real insight to the immense power and value of the strategies Dan teaches and discusses in this Seminar Package. So let me just cite a few examples of his work for various clients:

  1. A series of letters that took a company from ½-million to over 1-million a year in sales, AND more than doubled profits.
     
  2. A single ad that has brought in over 5-million dollars.
     
  3. A series of letters that pulled nearly a 50% response rate.
     
  4. A sales letter "package" that pulls a remarkable $4.00 in sales per $1.00 of cost from "cold lists".
     
  5. A letter mailed to just 2,200 people (est. cost about $2,000.00) that brought in over $18,000.00 in profits in 11 days. (By the time this 3-step sequence is through, this client will put at least $45,000.00 in his pocket against costs under $8,000.00.)

Just as Dan was preparing for the Seminar, he got a royalty check for $1,330.50 from a client in Norfolk, Virginia. From her test mailing of a sales letter he wrote for her, to 10,500 of her past customers and leads, she sold (just) 68 "units" (less than 1% response) at $395.00 net profit each.....$26,860.00 profit less about $10,000.00 in mailing costs.....$16,860.00 profit or $1.60 profit for every letter mailed. Now she's mailing a second letter to the 10,432 non-buyers left from that list and rolling the first letter out to another 30,000. When it's all over and done with, she will have made over $120,000.00 from just ONE sales letter. And Dan knew, just as sure as the earth is round, that she would get these kind of results.

Wouldn't you like to be able to create promotions like these -- and be able to predict profits with absolute certainty*? How many letters could you get in the mail this week if you KNEW you'd get back a net profit of $1.60 for each one mailed? Would you like to pick up an easy $100,000.00 or so of extra money two or three times a year?

*Yes, Dan can show you how to know with 99% certainty that your mailing will be profitable.

Dan Kennedy's copywriting efforts have produced tens of millions of dollars for his clients. In some cases, launched businesses. Literally made fortunes. And I doubt very

seriously if there is a currently working, active, sought-after copywriter anywhere in the country who can match Dan's track record of diversity and success, who will teach all of his methods (at any price). This really is a one-of-a-kind, possibly a once-in-a-lifetime opportunity.

The ability to create compelling sales letters CAN make or break a business. I'm not going to embarrass this person by naming him, but his letter -- sent to Dan -- is on file at my office and I'm quoting from it here, word for word:

"Eighteen months ago, we could not pay our bills. We went to our creditors and said we would gladly pay them in 3 months if they would wait. Some said yes, others started collection procedures. At the end of the 3 months, we had paid very little on their accounts and asked for another 3 months. Eventually they all got paid. And at the end of 1997, we decided to pay out $60,000.00 in year-end employee bonuses - the first bonuses in 6 years! I relate the above to you because I attribute a part of our success to your teachings and consulting."

Now I want to tell you that their turnaround is almost entirely thanks to their learning how to write one strong sales letter after another, and using direct mail to build their business. Theirs is a remarkable turnaround and testament to the power of putting the right words on paper. To their credit, they were determined, diligent "students" (and ready-fire-aim, learning-on-the-run entrepreneurs); they studied Dan's materials, used his critique coupons, and modeled his successful campaigns. And they have gotten very, very good at this craft.

These are the kinds of results -- and more: bigger, better -- which you can expect by getting the Seminar-In-A-Box, and using the strategies revealed in it.

YOU HAVE OUR 60-DAY MONEY BACK GUARANTEE

Anytime within 60 days that you choose to return the package, you'll get a full refund.

So the Copywriting Seminar-In-The-Box comes to you with ZERO risk.

Immerse Yourself In These Seminar CDs & DVDs And...

You will be MUCH more skilled and better equipped to turn out copy that will achieve the absolute maximum possible results in any situation. Being able to turn words put on paper into floods of precisely the prospects or clients you want, or into cash business literally at will, is THE skill that can quite literally change you and your life.

Now Here's What Dan Has To Say About This:

"Stop sweatin' to sell! - flick on the chain saw! I don't know if you've ever done hard manual labor in your life or not. I have and I didn't like it. Whenever I see one of those old Tarzan or "lost treasure" movies on TV, with the natives and guides tediously hacking their way through dense jungle with machetes, sweating up a storm, I think to myself: imagine what those guys would have given for a chain saw. Well, most entrepreneurs and salespeople work just as hard as those guys do, to get customers, to make sales. Why? Because they don't have a chain saw. The chain saw of business is the ability to put words on paper that bring you tons of cash, fast. After 20+ years in business, with 20-20 hindsight and clear present vision, it's obvious to me that, by far, THE most valuable skill is the ability to "sell via print". Forget inefficient manual labor. I absolutely guarantee I can equip you with the ability to use ads, sales letters, postcards, etc., etc. to efficiently make more money than you ever thought possible, in whatever business you're in. Being able to turn words put on paper into floods of precisely the prospects or clients you want or into cash business is THE skill that will quite literally change your life, just as it did mine and many others I taught. One more thing: bluntly, there ARE some folks who prefer suffering, wandering around lost in the jungle, getting through it the hard way with a dull machete, so they have a masochist story to tell. I hope that does NOT describe you."

Well, there you have it -- Kennedy, to the point as usual.

Here's what you get with your ADVANCED COPYWRITING SEMINAR-IN-A-BOX:

First, you get the complete Seminar CD Learning Library consisting of 18 CDs of the entire 2-day Seminar. You'll even get the evening ‘Ultimate Panel Discussion' included on these CDs.

By being able to listen to these CDs over and over again, as you drive to and from your office, fly on an airplane, run on your treadmill, or soak in your hot tub, you can "imprint" your powerful subconscious mind with all of Dan's techniques, including many known only to a very small, elite group of direct-response "master practitioners". Soon you'll find that you've "programmed" your "computer" (the one between your ears) with the same know-how that Dan has. Kind of like mind cloning.

Second, you get Two GIANT Manuals: (1) the actual Presentation Notes & Exhibits Manual and (2) the "Lab" (examples) Manual that we used during the Seminar. These manuals include every example Dan showed up on the screen. You won't miss a thing. And these'll be very valuable reference tools you'll return to over and over again. By the way, these Manuals include both Notes and Examples that have not been published before and will not be published in any other place.

And third, you'll receive a "Blue Ribbon Package" of tip sheets, copy idea-starters, and assorted weapons I've assembled just for this Seminar.

As an option, you can get the "DELUXE VERSION" of the Seminar-In-A-Box, which includes everything I've just described above -- PLUS:

You get the entire 2-day Seminar on 8 DVDs, so you can "attend" while sitting on your couch, watching TV. And, you can attend at your convenience, like a half-hour each night, for example. Or a few hours each weekend. Whatever suits your schedule. Since you couldn't attend the Seminar, I'll deliver the entire Seminar to your living room. (You save the cost of travel, hotel, restaurant meals; you take no time away from your business; you learn at your chosen pace.)

Dan hired the same crew he often uses to film and produce television infomercials to come in and videotape the Seminar. That's expensive, but once you see these Videos, you'll agree it warranted the expense. You'll feel like you're right there in the room, participating with everybody else, with these Videos!

Incredibly, This Seminar Comes To You For Considerably Less
Than You Would Have Paid To Attend It

I've got a genuine bargain for you. As I mentioned earlier, the people who were fortunate enough to get into this Seminar paid no less than $947.00 per person to attend. Plus they paid travel, hotel, and meal expenses which were probably another $1,000.00 or more. All total -- $2,000.00 or more, not including time away from work, etc. And the Seminar was well worth every penny of $2,000.00. (Click the “Rave Reviews” link to hear what attendees have to say about Dan’s Advanced Copywriting Seminar).

Your investment for the Deluxe Copywriting Seminar-In-A-Box is just $397.00 $197.00 (plus S&H). Frankly, this is a giant bargain; after all, it's ridiculously easy to "blow" several hundred bucks on a very small, unsuccessful ad or mailing. You can use your Visa, MasterCard, American Express, Discover card or PayPal.

If you are SERIOUS about arming yourself with Dan's secrets and skills, then you'll have to agree: the investment for this Seminar Package is a tiny price indeed. The bottom line is very simple here: do you SERIOUSLY want to become a modern day alchemist, able to turn paper and ink into floods of cash, over and over again, pretty much at will?.....able to do it quickly, efficiently?......finding money in your mailbox every day of your life? If so, you'll do just about anything NOT to miss this opportunity.

(At Least) 21 Compelling Reasons Why This ‘Copywriting
Seminar-In-A-Box' Will Wind Up Putting More Money In Your Bank
Account Than Any Other Business Tool You've Ever Acquired, Period

(Take a look at this list, which represents only a tiny sampling of every discovery, secret, strategy, and shortcut waiting for you……surely one of these hits your curiosity button with atomic force, doesn't it? Surely you can see something here certain to boost your income, if you only knew about it and could immediately use it?)

1. The simplest formula ever devised for attracting giant floods of leads from your advertising -- just 3 steps!

2. 15 "components" to mix n' match when putting together direct-mail packages that involve the recipient and virtually compel response.

3. 5 formulas that speed up copywriting -- no matter how skilled or unskilled you are, how quick or slow, how experienced or inexperienced, you'll get great ad copy or sales letters done much, much quicker with these formulas.

4. Discover the sales-boosting difference between "credibility" versus "believability"…..why and how to use both.

5. 15 quick ‘n dirty ways to create a powerful headline, fast!

6. 9 "E-FACTORS" (emotional triggers) ….the more you hit, the better your   response…..use this little checklist every time.

7. 9 ways to use the "P.S." in a sales letter to increase response, push "think-it-overs" into action.

8. ONE THING you must do, ONE LIST you must make BEFORE you write even one word of copy…..this guarantees better results and speeds up the task!

9. 5 special techniques for selling repeatedly to the same customers!

10. 6 "secret reference tools" used by most master copywriters, easily accessible to you -- to speed the process, make getting great copy on paper much, much easier!

11. 4 "mind power techniques" used by top copywriters to focus their thinking, improve concentration, even let the subconscious mind write powerful copy while you sleep!

12. 5 quick-fixes for "writer's block", to get started immediately, to get the process rolling, to get words on paper, to break through the dam and get a stream of great ideas flowing.

13. 7 "shortcuts" you can use to keep churning out great ads, letters, brochures, flyers, postcards, Web site copy, etc. for your product or service as if you had a whole idea factory working for you!

14. 7 ways to "test copy" -- without spending a dime…..unearth its flaws and fix ‘em fast!

15. 4 quick ways to gather information and "raw material" from which you can build the most powerful sales message possible.

16. Yes, we all know that "bonuses" can and do drive sales -- but here are the 4 key decisions to make about bonuses and the 4 best ways to get maximum sales and response increases with bonuses!

17. 10 of Dan's best methods for "presenting price"…..in fact, everything you need to know and consider about "price".

18. 13 strategies for turning up the heat……creating a white-hot urgency in the reader's mind so he responds immediately (if not sooner!).

19. A checklist of "cosmetic gimmicks" to increase the "readability" of ads and letters, to pull the reader in, to keep him involved, to build "buying momentum".

20. 13 ways to prove your case and erase all doubt, skepticism, fear and hesitation, create instant unshakeable trust, reassure the prospect so he responds without a second's delay.

21. Shortcuts, shortcuts and more shortcuts: Dan shows you how to write more powerful, profit-producing copy than most top pros can, at twice the speed most pro's within a few days, instead of a few weeks -- by Dan himself!

You Also Receive These Important Bonus Gifts -- FREE!

Bonus Gift #1: A manual titled, "Secrets of Writing Headlines That Could Make You Rich". Section One of this manual covers: how to target your market with your headlines…..the 5 essential rules for writing effective headlines…..how to find the best headline for your product or service…..the 9 different headline types and when to use them…..and much, much more. In Section Two, you'll see the "361 Best Headlines Ever Written" -- use them as models when writing your own. (A $69.00 value!)

Bonus Gift #2:  A CLASSIC book by the legendary Claude Hopkins titled, "Scientific Advertising" -- this is THE handbook for all top copywriters. David Ogilvy, the famous advertising genius once said, "No one should be allowed to have anything to do with advertising until they have read this book (Scientific Advertising) seven times." This book is out of print and hard to find and is easily a $40.00 value.

Bonus Gift #3: Dan's "Copywriting Clinic" Kit. On these six CDs, Dan covers 97 very specific "tricks" that will boost the response of just about any ad, letter, postcard, flyer, Web site, anything that appears in print. And because Dan already covered these techniques in the Copywriting Clinic, he did NOT reveal them in the Seminar-In-A-Box, and I wanted you to have both. These are 97 tricks you can use to make all your advertising work even better. This kit also includes an Outline Notes Manual. (A $129.00 value!)

Bonus Gift #4: (included with "Deluxe" Seminar Box only): Audio & Video CD & DVD Bundle of T.J. and Eileen Rohleder's 10th Anniversary Marketing & Moneymaking Convention. This event was restricted to 100 of their best clients, each paying $5,000.00 to be there. It featured nationally respected experts on mail order, direct mail, Internet opportunities, and other entrepreneurial and direct marketing subjects. You’ll get to eavesdrop on this incredible ½ million dollar event that was restricted to just 100 people, who each paid $5,000.00 to be there

You'll see and hear T.J. & Eileen Rohleder, who are VERY savvy copywriters and direct marketers. In their presentation, they discuss the direct mail principles they've used to earn over $30 MILLION dollars during the last 10 ten years! You'll hear from one of America's "grand masters of mail-order", Russ Von Hoelscher. You'll listen to one of the "secret" direct-response copywriters almost nobody knows about, but his brilliant work sells millions of dollars of products year after year. You'll even see and hear from Mark Nolan, one of the smartest marketers of diverse kinds of info-products as well as Michael Kimble who will share successful direct marketing strategies and models that he uses everyday in his marketing and publishing businesses. You will get the audio and video CDs & DVDs of Dan's 3-hour presentation which is titled, "What It Takes To Make $100,000.00 In 100 Days With Information Products". Order now and you'll get to eavesdrop on this incredible ½-million dollar event that was restricted to just 100 people, who each paid $5,000.00 to be there!

I urge you to act on this opportunity today, right now, while it is fresh in your mind.

By responding now you will receive over $1,200.00 worth of FREE bonuses.

In the evening of Day One, Dan lead THE ULTIMATE PANEL DISCUSSION -- 2 full hours with very, very, very successful copywriters on a panel, sharing their most successful techniques and responding to questions. TWO HOURS of money-making ideas from people really doing' it everyday, in the trenches -- NOT theorists, NOT those who used to do it, NOT professional consultants -- people who put their own money on the line day in and day out, running ads and sending out mail, making money from copy. These powerful recordings are included with both versions of the Seminar-In-A-Box!

"CLICK HERE ONLY IF YOU ARE STILL UNDECIDED"

Dan Kennedy's
"Deluxe Copywriting Seminar-In-A-Box"

Suggested Retail Price: $697.00

Maximal Marketing Price: $197.00
(Plus S&H)
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(Except On Weekends)

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